Why You Should Invest In A GIS Map Builder For Your Business

While geography has always been one of the cornerstones of business, it wasn’t until technology allowed software to be used in conjunction with geographic information that companies truly began to capitalize on the geospatial revolution. With more business data being tied to geographic location, better decisions can be made about new locations, expansion, product demand, and more. This is why a GIS map builder is so crucial for businesses today. But what exactly can GIS map builders do? And when should you invest in them? 

What is a GIS Map Builder?

A geographic information system (GIS) is a computer system for capturing, storing, manipulating, analyzing, and displaying all types of geographical data. A GIS map builder allows businesses to harness GIS technology to improve their efficiency and reach new heights by creating customized maps. 

Data for these maps can be collected in both vector and raster forms from several different sources at once. A map could visually document geographic features like roads, rivers, power lines, and pipelines in addition to demographic data, meteorological data, or economic data. Maps able to collate all of this information in one place have many different business applications. 

Customer Segmentation

One of the best things about GIS is that it can be used for customer segmentation. GIS maps provide an excellent way to find clusters of customers and then target specific geographic areas for marketing campaigns or canvassing. There are many different ways to visualize data to create a map tailored to your needs. For example, you might use a heat map to show the number of customers who attended a specific event or used a particular product or service over time. Once the data has been collected, it’s easy to see where to invest in additional resources such as employees or new products in order to improve customer service.

Logistics & Supply Chain

The name of the game when it comes to logistics and supply chain management is efficiency, and using a GIS map builder can be vital for improving your organization’s logistics. GIS software can be used to improve your business’s logistics and supply chain in several ways, from tracking inventory to streamlining shipping. 

GIS software is also a valuable tool for identifying the most efficient and cost-effective transportation routes for your product to take, as well as where to store it and how to transfer it. Knowing where your supply chain is at all times can help you avoid disruptions in the event of a natural disaster or other emergencies. Tracking your shipments through every step of their journey allows you to stay up-to-date on any delays so that if there’s an issue on the road ahead, you’ll know about it before it happens. The more information you have about the products in your supply chain, the better-informed decision-making becomes when forecasting future demand and managing inventory levels.

Asset Management

GIS software can help businesses with asset management by utilizing the power of GIS to identify and track the location of assets. The information on these assets can be stored in a database which can be accessed in real-time or through an interactive map, making it easy for employees to know where assets are located at any given time. One of the best features of a GIS map builder is that it allows you to switch between different views of your data easily. This means you can quickly toggle between seeing your company’s assets on the map and seeing where all of your customers are located, giving you valuable information about what areas need more attention.

Location Planning

Location planning is a process of analyzing the real world to find where you want your business to be located. This includes things like space availability, traffic patterns, and proximity to nearby resources. When it comes to location planning, GIS map builders are essential for businesses. Location planners use these map builders to plan and analyze data based on what they need the data for. These map builders can help you determine if there are any zoning or environmental constraints in your desired location so you don’t waste time and money on a spot that doesn’t work for you. It’s also possible that your desired location has been discovered by another company, so why not check with a map builder first?

Should I Invest in a GIS Map Builder?

When you’re running a business, you will inevitably end up with a lot of data that needs to be stored, managed, and analyzed. Utilizing a GIS map builder is a great way to make sense of all the data you’re collecting. To determine if you need a GIS map builder for your business, ask yourself these questions:

  • Do you store large amounts of location-based data? 
  • Do you need to be able to share data easily? 
  • Is it difficult or costly to manage the existing data? 

If you answered yes to any of these questions, then investing in a GIS map builder is worth considering.

Invest in Your Business’s Future with MapRight

When it comes to your company’s future, you want to invest in the right things. Investments that will help you grow and take on new challenges. The introduction of GIS map builders like MapRight has enabled businesses to harness powerful data for everything from marketing to planning future growth. By integrating data sources, synthesizing and correcting them, and combining and organizing different types of data, MapRight provides businesses with an easy-to-use GIS platform anyone can use. Our software makes it easy to map out supply chain routes, visualize sales data, or find your business’s next location all at once. You can even create custom geographic databases on any MapRight map, letting you analyze everything from comparable sales data to the location of coffee shops. And with MapRight’s custom mailing lists, you can target everyone who lives within a specific area or even along a certain road! 

We only highlighted a few ways you could use a GIS map builder above—there are many more even we haven’t thought of, yet. How will your business use a map builder? Sign up for a 7-day free trial to get started, and if you have any questions, our GIS experts are always here to help!

Build Your First Map In 3 Minutes